1.  We can offer you the most competitive financing terms via our network of 25 strong lending institutions.

2.  We can offer you top dollar for your trade via the buying power of our 17 Boucher Dealerships.

3.  We are the #1 volume Lincoln Mercury Dealer Group in Wisconsin with 4500 vehicles in stock.

4.  We are a family owned & operated Lincoln Mercury Dealership serving Madison, Middleton, Beaver Dam, Columbus, Stoughton, Sun Prairie & Dane County!

5. We offer our exclusive 12 month / 12,000 mile Boucher Advantage Warranty with Vehicle History, and our master certified technicians conduct a 115-point inspection on every vehicle.

6.  We treat our customers like family and we're fully accredited by the Wisconsin Better Business Bureau.

7.  We offer complimentary loaner & shuttle service, and a free oil change with every new vehicle purchase.

8.  Gordie Boucher received Time Magazine's Quality Dealer Award for exceptional performance & community service. We sponsor UW athletics!

9.Right now Gordie Boucher Lincoln Mercury in Madison is happy to take in your "clunker" with pending legislation regarding the cash for clunkers bill.  Click on the link for more details!